CHANNEL OF DISTRIBUTION

This is the process or pathway goods produced. undergo as it changes hands from production stage to the final consumers.

FACTORS TO CONSIDER BEFORE ADOPTING A PARTICULAR CHANNEL OF DISTRIBUTION

1. Quantity of goods involved.
2. Urgency Are the goods needed urgently?
3. Nature and type of the goods.
4. The capital of the producer.
5. Geographical location of the place the goods are required.
6. Durability of the goods. 
7. The rate of demand for the goods.
8. Average purchasing power of the retailer.