This is the process or pathway goods produced. undergo as it changes hands from production stage to the final consumers.
FACTORS TO CONSIDER BEFORE ADOPTING A PARTICULAR CHANNEL OF DISTRIBUTION
- Quantity of goods involved.
- Urgency Are the goods needed urgently?
- Nature and type of the goods.
- The capital of the producer.
- Geographical location of the place the goods are required.
- Durability of the goods.
- The rate of demand for the goods.
- Average purchasing power of the retailer.