INTRODUCTION TO MARKETING

Marketing is a business activity directed towards the flow of goods from the producers to the users/consumer

IMPORTANCE/ROLE OF MARKETING

1. Marketing promotes large scale selling.
2. It improves standard of living.
3. It creates job opportunities.
4. It promotes effective distribution.
5. It promotes demand of goods and also encourages exchange.
6. It leads to the development of industrial economies of scale.

FUNCTIONS OF MARKETING

1. Marketing helps in, product planning and development:
2. It helps to promote the standard and grading of a particular product.
3. It facilitates buying and selling.
4. Marketing helps to provide storage facilities for produced goods to be stored until they are sold to the final consumers.
5. It determines the production level of goods. Marketing sees to the assembling Of different varieties of goods of many producers.