WAYS BRANDING AFFECT THE CONSUMER

  1. Branded goods are more costly.
  2. Too many brands may confuse the consumer
  3. It encourages standardized pricing.
  4. Branding informs the consumer about the existence of a particular product.
  5. The consumer can place order from his home.
  6. It encourages self-selection and-mail order business.
  7. It simplifies buying and saves time in the selection of goods

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