REASONS FOR THE CONTINUOUS EXISTENCE OF SMALL SCALE TRADE

REASONS FOR THE CONTINUOUS EXISTENCE OF SMALL SCALE TRADE DESPITE THE STRINGENT COMPETITION FROM THE LARGE SCALE

1. Because of the door-to-door services it provides to customers as against the large scale.   
2. The prices of small-scale trade are relatively cheap compared to large scale.
3. Small-scale businessmen grant most of their prospective customers credit facilities which large scale does not.
4. Small-scale traders operate from morning till evening and even on public holidays which large scale may not.
5. Small scale business provides variety of goods to its customers, which help them to make their choice out of a lot of other brands.