Functions of the wholesalers

Below are the Functions of the wholesalers:

  1. Wholesaler buys goods produced directly from manufacturers at a large quantity and sells  to the retailer
  2. Breaks the bulk of goods produced.
  3. Provide, storage facilities/warehouse, where goods purchased could be stored.
  4. Provides capital to the manufacturers for more production.
  5. Offers advice to the manufacturers on the type of goods needed.
  6. Offers credit facility to retailer who does not have sufficient capital to have all that he needs.
  7. Helps in advertising products newly produced.

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