Functions of the retailers

  1. Retailers stock variety of goods in order to satisfy different tastes of the consumers.
  2. They sell in small quantity to the consumers
  3. They bring the goods nearer to the consumers.
  4. They advise the consumer.
  5. They also advise both wholesalers and producers
  6. They sell on credit to some of their customers.
  7. They ensure the completion of the process of production.

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