- It stipulates the party’s aims and objectives.
- Provides room for electorates to assess and evaluate political parties’ plans and programmes.
- Helps to attract supporters thereby increasing the membership of a political party.
- It helps to educate the electorates to have an insight on which party to belong and also vote for.
- It also helps the electorates to be informed on the credibility of a candidate in a particular party.
- Shows the ideological direction of a party.