1. It stipulates the party’s aims and objectives.
  2. Provides room for electorates to assess and evaluate political parties’ plans and programmes.
  3. Helps to attract supporters thereby increasing the membership of a political party.
  4. It helps to educate the electorates to have an insight on which party to belong and also vote for.
  5. It also helps the electorates to be informed on the credibility of a candidate in a particular party.
  6. Shows the ideological direction of a party.

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